Senin, 02 Maret 2015

[Y246.Ebook] Download Symbols of America, by Hal Morgan

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Symbols of America, by Hal Morgan

What would America be without Aunt Jemima, the Morton Salt girl, and the Michelin Man? Symbols of America celebrates these icons in a fascinating history of America's consumer heritage that no designer, illustrator or collector should be without. Black-and-white illustrations.

  • Sales Rank: #3230636 in Books
  • Brand: Brand: Viking Adult
  • Published on: 1986-01-08
  • Format: Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 20.00" h x 20.00" w x 20.00" l,
  • Binding: Hardcover
  • 238 pages
Features
  • Used Book in Good Condition

From Library Journal
Continuing the work begun by Stanley Sacharow in Symbols of Trade (Art Direction Book Company, 1982), Morgan presents a richly illustated history of trademarks as symbols of American business since the mid-19th century. The "emphasis of the book is on symbols rather than words," and the author draws heavily upon the artwork of trademarks registered at the Patent and Trademark Commission in Washington, D.C., as well as on company histories and photographs. Morgan's work focuses both on the history of individual businesses and on the evolution of trademark design. It is divided into two parts, "Visions of America" and "Symbols of Commerce," and covers a potpourri of topics, including patriotic symbols, snack food, medicine, and trade unions. A fascinating work, recommended for students of American advertising and of popular culture, for academic and larger public libraries. Louis Vyhnanek, Washington State Univ. Lib., Pullman
Copyright 1986 Reed Business Information, Inc.

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6 of 7 people found the following review helpful.
Logo-mania
By Steven Bostick
"Symbols of America" is the perfect book for owners of new businesses looking for the consumate symbol for their organization. Mr. Morgan tells brief histories of organization logos, trademarks, and emblems and how they were created. In logical chapters and sections this book is a must for trivia specialist, visual readers, and those looking to create the perfect "image" for their company.

0 of 0 people found the following review helpful.
The History of the American Dream
By Chad Thiele
"Symbols of America: A Lavish Celebration of America's Best Loved Trademarks and the Products They Symbolize, Their History, Folklore, and Enduring Mystique," by Hal Morgan is filled with interesting stories about some of the brands that have become a part of all of our lives. The information provided in this book reminds us that even the largest brands in the world started out as fledgling companies founded on a hope and a dream. There's something in this book for everyone.

0 of 0 people found the following review helpful.
Four Stars
By Carol C. Lynch
Okay

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[L475.Ebook] PDF Ebook Technical Writing: A Practical Guide for Engineers and Scientists (What Every Engineer Should Know), by Phillip A. Laplante

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Technical Writing: A Practical Guide for Engineers and Scientists (What Every Engineer Should Know), by Phillip A. Laplante

Engineers and scientists of all types are often required to write reports, summaries, manuals, guides, and so forth. While these individuals certainly have had some sort of English or writing course, it is less likely that they have had any instruction in the special requirements of technical writing.

Filling this void, Technical Writing: A Practical Guide for Engineers and Scientists enables readers to write, edit, and publish materials of a technical nature, including books, articles, reports, and electronic media. Written by a renowned engineer and widely published technical author, this guide complements the traditional writer’s reference manuals and other books on technical writing. It helps readers understand the practical considerations in writing technical content.

Drawing on his own work, the author presents many first-hand examples of writing, editing, and publishing technical materials. These examples illustrate how a publication originated as well as various challenges and solutions.

  • Sales Rank: #1577276 in Books
  • Brand: Brand: CRC Press
  • Published on: 2011-07-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .60" w x 6.10" l, .80 pounds
  • Binding: Paperback
  • 250 pages
Features
  • Used Book in Good Condition

Review

"Concisely written, fastpaced, comprehensive, and written with workplace expectations in mind, Laplante hits the mark when he says his book is intended to complement reference books or other technical communication books. … The language is easy for students to understand; the design, graphics, and examples keep readers engaged; and it can be a great supplement or primary text depending on how much original material of your own you would like to provide to your students."
―Diane Martinez, Technical Communication, May 2012

About the Author

Phillip A. Laplante is a professor of software engineering at Pennsylvania State University’s Great Valley School of Graduate Professional Studies. Dr. Laplante is an IEEE and SPIE fellow and a licensed professional engineer in Pennsylvania. His applied research encompasses software project management, software testing, and requirements engineering.

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0 of 0 people found the following review helpful.
Very good book
By Natalie
This book is very good for students who already have a solid foundation in grammar and writing, generally. It is comprehensive and takes you from letter writing for business to publishing technical work. It also discusses writing in an electronic world, which can either help or hinder your career, so this is useful for those who are keen on joining and using social networks and blogs.

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Jumat, 27 Februari 2015

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  • Sales Rank: #7890564 in Books
  • Published on: 1605
  • Binding: Hardcover

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Sabtu, 21 Februari 2015

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Winning Chess: Reissue of the bestselling Irving Chernev instructional classic (Batsford Chess), by Irving Chernev, Fred Reinfeld

Winning Chess is a truly classic chess book, beloved of chess-mad teenagers since it was first published in 1970, updated and repackaged in algebraic format. Written in lively, conversational style by two prolific and popular chess authors, it is aimed at players who have gone past the beginner stage and want to take their game to a whole new level. Its imaginative themes and instructional method are timeless, and the whole book is shot through with fun and humour.

  • Sales Rank: #499091 in eBooks
  • Published on: 2013-12-18
  • Released on: 2013-12-18
  • Format: Kindle eBook

About the Author
Irving Chernev (1900-1981) was a Russian-American chess author who wrote over 20 books, including the bestselling Invitation to Chess (with Kenneth Harkness; Ishi Press) and Logical Chess: Move By Move (Batsford). Fred Reinfeld (1910-1964) was a prolific chess author whose writing was admired for its deceptive simplicity and clarity.

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15 of 15 people found the following review helpful.
My Favorite Chess Book!
By R. Tobias
This is one of my all time favorite chess books. It is a tactical primer, and even though countless dozens of such books have been written since, this still remains as one of the very best. It covers all of the basic tactical motifs, such as pins, skewers, N forks, weak back ranks, and overworked pieces. The examples are well chosen, and all seem to come from practical play, with no esoteric studies. The level of difficulty is really ideal, with many basic and easy problems, with a nice selection of more difficult ones thrown in. But what really sets this book apart is its literary merit. It is written with wit, charm and includes a large number of literary quotes that you just rarely find in chess books any more. (IM Cyrus Lakdawala is one current author who does write with literary flair today.) Quizzes reinforce your knowledge, and as noted, the quizzes are designed to boost your confidence by being fairly easily solved. There are a few solutions that don't stand up to computer checking, but this in no way subtracts from the value of the book. If you are 'gung ho' about your chess, and only care about ratings points, there are other tactical books that will serve you as well or better. But if you want to be entertained and even educated as you learn, and want to bask in the charm and humanness of this classic, you will never find a better tactical primer. Ever. (This book can be found in newer editions, with the subtitle 'How to See Three Moves Ahead') Highly and warmly recommended.

8 of 8 people found the following review helpful.
A definite buy
By frisker
I purchased this book just because it was a chess book...and I always can use some tactical reminders (even though I have dozens of others). But this one is truly what the other reviewers have said ! I'm a USCF 1950, my chess play tends toward the positional..... but I know there's no replacement for tactical vision. This book has re-introduced me to realizing potential combinations (implies sacrificing) through envisioning lining up pieces and/or unprotecting them. Yes, most examples were easily solved, but then in my actual games I found myself seeing blocked lines as open..and come crashing through. I'm amazed such a simple book reminds me how any position can go wild!

10 of 10 people found the following review helpful.
A Neglected Classic
By Classics Lover
This book was first issued in 1949, but it is still well worth having. First of all, Chernev -- as usual -- did a lot of hard work for the book. It gives the reader over 300 different tactical puzzles (as well as a few illustrative games). I am not suggesting a book should be judged by the number of pages or positions it contains, but in this age of instant 100-page, 50-position cut-and-paste books, this shows that even if the book were poor (and it is not), it would not be meretricious.

Each is divided into two ("before" and "after" the crucial move) and each explains the tactic involved in detail. The positions -- it is implied (and seems logical) that all are from actual games or variations that could have occurred in them, and a few are explicitly credited -- are divided by tactical theme, in increasing order of difficulty: from pins and double checks to removing the guard, exploiting the weakness of the back rank, "breaking communications" between a piece and an important square, and -- finally -- "combined operations" of these themes, that is, combinations.

The idea behind the book is to make the average player able to (better) understand masters' combinations and, hopefully, to find them themselves. Combinations look like magic to the uninitiated. How do the masters do it? Chernev and Reinfeld, quite correctly in my opinion, define a "combination" as a combined used (one after the other) of different TACTICAL THEMES -- for example, first sacrificing a piece so as to get an opponent's piece pinned, then using the pin to remove it from defending the back rank, then using the back rank's weakness for mate or decisive gain of material.

The vast majority of masters' combinations are, indeed, of this sort. Tactical themes, note the authors, employ forcing moves -- in particular sacrifices, checks, captures, etc. -- moves that LIMIT THE OPPONENTS REPLY, and thus make it possible for the master to calculate many moves ahead. This is the secret of the masters' "magical" ability to sacrifice, say, a rook on move 35 so as to win the queen or mate on move 41. It is not because masters like to sacrifice for the gallery, but because often a sacrifice is the forcing move that makes possible the tactical theme which initiates the combination.

The authors, to their credit, do not claim (or imply) that this is easy! But they show that it is humanely possible,by showing us (from actual games) first how the tactical themes are used, and then how they are combined. When combinations are considered this way and we see "how it is done", this (unlike in the case of magic trick) increases our enjoyment of them, not ruin it.

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Selasa, 17 Februari 2015

[E715.Ebook] Ebook Guardrails Participant's Guide w/DVD (Curriculum Kit), by Stanley Andy

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Guardrails Participant's Guide w/DVD (Curriculum Kit), by Stanley Andy

Pack containing one softcover guide and one DVD. In this in this six-session video based study, Andy Stanley challenges us to stop flirting with disaster and establish some personal guardrails.

  • Sales Rank: #9542113 in Books
  • Published on: 2016
  • Binding: Paperback

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Minggu, 08 Februari 2015

[R355.Ebook] PDF Download Septimus Heap: The Darke Toad, by Angie Sage

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Septimus Heap: The Darke Toad, by Angie Sage

Fans of Angie Sage's New York Times bestselling fantasy series, Septimus Heap, will be delighted with this digital original addition to the series: The Darke Toad, a 96-page novella packed with action, humor, and magic that will have any child or fan of such fantasy books as Fablehaven or Harry Potter laughing and asking for more!

DomDaniel returns in a hilarious escapade with the witches of the Port Witch Coven. In this tale that takes place between the stories told in Magyk and Flyte, the witches want DomDaniel's powerful Darke Toad—and will go to ridiculous lengths to get their hands on it. But first, Simon Heap must get his master to the Port Witch Coven's door, which may require a bit more Darke Magyk—and a much stronger stomach—than he bargained for. Is Simon up to the task?

Meanwhile, ExtraOrdinary Wizard Marcia Overstrand has taken her young Apprentice, Septimus Heap, on a field trip to the Port. But what Marcia had hoped would be a fun yet educational outing quickly turns chaotic, for it slipped Marcia's mind that tonight is Hallowseeth—the perfect night for Darke mischief to go unnoticed among the revelers.

With Angie Sage's characteristic humor, beloved characters, and Magykal setting, Septimus Heap: The Darke Toad is a must-read for every Septimus fan.

  • Sales Rank: #259390 in eBooks
  • Published on: 2013-02-12
  • Released on: 2013-02-12
  • Format: Kindle eBook

Most helpful customer reviews

7 of 7 people found the following review helpful.
Septimus Heap
By Linda Crowden
I am again reading all the Septimus Heap Series and again I am having a great adventure. You do not need to be a kid to enjoy this series, I am a grandma and my age slips away as I fly in the dragon boat or scampering through the marsh. Thanks Angie Sage!

6 of 6 people found the following review helpful.
Fun story and a sample of Fyre
By Amazon Customer
I very much enjoyed this fun short story in the Septimus Heap saga, while waiting for the seventh and final book in the series to be published in April. The Darke Toad fits between the first book in the series, Magyk and the second, Flyte. And, in addition to the story of The Darke Toad, there is also a preview sample of the seventh book, Fyre. Now, I only have to figure out how to wait till April for the rest of the story. Re-reading the first six books in the series will be a help.

5 of 5 people found the following review helpful.
Wonderful
By Tonia O'Neill
A wonderful edition to a fantastic series. I love how everyone intertwines together.

Can not wait for Fyre, to see what wonderful surprises Angie has in store for us and how it all wraps in together.

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Jumat, 30 Januari 2015

[O681.Ebook] Download Sandino, by Gregorio Selser

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Sandino, by Gregorio Selser

Depicts the efforts of Augusto Cesar Sandino as the leader of a guerilla army to win freedom for Nicaragua and drive out the American forces.

  • Sales Rank: #557171 in Books
  • Brand: Brand: Monthly Review Press
  • Published on: 1982-01-01
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.25" h x 5.50" w x .75" l,
  • Binding: Paperback
  • 256 pages
Features
  • Used Book in Good Condition

Language Notes
Text: English, Spanish (translation)

Most helpful customer reviews

3 of 4 people found the following review helpful.
Nicaragua's pride
By Y. MEDINA
Thanx to Sandino, Nicaragua could learn wahat independence means.
He was capable to oust yanks from his nation as you can read in this book. Later, heis killed by PRO-yank Somoza's dictatorship...which ruke until 1979 when sandinistas took power and gave it to the people. Nicaragua's life is for ever linked to this last name: "Sandino". Yes, this farmers son who worked in Mexico, was injected with a great love for his nation and when he returns to Nicaragua he prepares to die, to die fighting.
Sandino yesterday.... Sandino today... SANDINO FOR EVER

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