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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout.

• Sales Rank: #286848 in Books
• Published on: 2014-01-17
• Released on: 2014-01-31
• Original language: English
• Number of items: 1
• Dimensions: 9.13" h x .64" w x 7.38" l, .90 pounds
• Binding: Paperback
• 272 pages

Review
"Head and shoulders better than my current text. I could build a full course around this text along with cases and outside readings and projects." (Gary Gray)

"The narrative mini-case studies humanize the subject and make theory and process real." (Robert Winward)

"The writing was very clear.  I believe students would find it an easy book to read and understand." (Athanasia Panos Schmitt)

About the Author
Johny K. Johansson (Ph.D, University of California, Berkeley) received his Masters and Ph.D. from the University of California, Berkeley. At Georgetown, he teaches at both the undergraduate and graduate levels, and offers  International Marketing consulting to a number of organizations including: Honda, Mazda, Volvo, and Fuji Film. Dr. Johansson’s research interests are in the areas of International Marketing Strategy, Global Branding, Japanese Management, and Quantitative Analysis of Marketing Decision Problems. He is also the author of numerous publications including Global Marketing: Foreign Entry, Local Marketing and Global Management; In Your Face: How American Marketing Excess Fuels Anti-Americanism; and Relentless: The Japanese Way of Marketing, which has now been translated into six languages, including Chinese, Spanish, and French. In 2010, Dr. Johansson was presented the Award for Lifetime Contribution to Global Marketing by the American Marketing Association, and most recently, in 2011, was inducted as Fellow of the Academy of International Business.

Kurt A. Carlson (Ph.D, Cornell University), is Associate Professor of Marketing at Georgetown University’s McDonough School of Business. He is the Research Director of the Georgetown Institute for Consumer Research and the Director of the McDonough School of Business’s Behavior Research Lab. Doctor Carlson earned his B.S. and M.S. at the University of Wisconsin, Madison. His research focuses are the influence of emerging preferences on brand choice processes, consumers’ goals and objectives during a choice process, and biases in consumer judgments and decision making. His research has been published in top marketing, psychology, and management journals. He is the recipient of the 2010 MSB Dean’s Distinguished Faculty Research Award and the 2012 Publication Award from the Decision Analysis Society. Professor Carlson is a member of the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, and the Society for Judgment and Decision Making.

 

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0 of 0 people found the following review helpful.
Concise, nicely written, and nice managerial take-aways.
By Gary J. Bamossy
A contemporary and cutting edge choice for an intro course in Brand Management for MBAs, or undergraduates. A nicely written nine chapter paperback, which works very well for 10-12 week courses. The chapters hit on all key topics, offering managerial frameworks and discussions. This is the second year that I'm using this text. In addition to the clear writing, I like its structure and conciseness, which allows me to easily work my own materials and readings.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Great Book!

0 of 1 people found the following review helpful.
Disappointed
By ServantofGod
I dont know what the target market the authors intended for this book. It's boring, superficial and scarce of insightful case studies, which are characteristic of textbooks in the old days. However, its deficient theoretical framework would deter professors from adopting it for their courses. In short, not recommended!

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• Sales Rank: #3833157 in Books
• Published on: 1989
• Binding: Paperback
• 78 pages

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4 of 4 people found the following review helpful.
Smartest Horse in the Movies!
By Robert McDowell
This fun little book from William Whitney, who directed many of the Roy Rogers classics, does a good job fanning the flames of equine memory, especially regarding "The Old Man," the crew's affectionate nickname for the original Trigger, who was usually billed "The Smartest Horse in the Movies."

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It was fun to ride back on the trail and revisit this legendary childhood saddle pal, and I'm grateful for the opportunity to do so!

--Robert McDowell, The Poetry Mentor [...], is the author of POETRY AS SPIRITUAL PRACTICE (July 15th, 2008) from Free Press.

0 of 0 people found the following review helpful.
More information on William Witney
By JDW
Find lots more information, pictures, fun facts and trivia about William Witney by visiting [...] a new comprehensive website developed by his son.

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• Sales Rank: #1332387 in eBooks
• Published on: 2013-03-21
• Released on: 2013-03-21
• Format: Kindle eBook

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• Published on: 2013-06-04
• Original language: Romanian
• Dimensions: 9.00" h x .18" w x 6.00" l,
• Binding: Paperback
• 78 pages

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A stunningly original, lushly illustrated vision for a Green Utopia, published on the 500th anniversary of the original Big Idea—a 2016 Green Book Festival "Future Forecasts" Winner.

Five hundred years ago a powerful new word was unleashed upon the world when Thomas More published his book Utopia, about an island paradise far away from his troubled land. It was an instant hit, and the literati across Europe couldn't get enough of its blend of social fantasy with a deep desire for a better world. Five hundred years later, Ecotopia 2121 once again harnesses the power of the utopian imagination to confront our current problems, among them climate change, and offer a radical, alternative vision for the future of our troubled planet.

Depicting one hundred cities around the globe—from New York to San Francisco, London, Tokyo, Sydney, Rio de Janeiro, Mexico City, Beijing, Vienna, Singapore, Cape Town, Abu Dhabi, and Mumbai—Alan Marshall imagines how each may survive and prosper. A striking, full-color scenario painting illustrates each city. The chapters tell how each community has found either a social or technological innovation to solve today's crises. Fifteen American cities are covered. Around the world, urban planners like to tailor scenarios for the year 2020, to take advantage of the metaphor of 20-20 vision. In Ecotopia 2121, the vision may be fuzzy, but its sharp insights, captivating illustrations, and playful storytelling will keep readers coming back again and again.

• Sales Rank: #709239 in Books
• Published on: 2016-10-04
• Original language: English
• Number of items: 1
• Dimensions: 11.40" h x 1.40" w x 8.30" l, .0 pounds
• Binding: Hardcover
• 320 pages

Review
"Alan Marshall has produced a masterpiece with Ecotopia 2121. I cannot imagine a better celebration of the 500th anniversary of Thomas More’s Utopia than this innovative and provocative book. It is an inspirational narrative of artistic vision, critical scholarship, ecological imagination and wisdom. I can feel Alan Marshall has tangible, living knowledge of many of these cities and cares deeply about their futures. Ecotopia 2121 is a must-read for every architecture and urban planning student. Furthermore, a copy should take pride of place in every university design and planning department, urban planning office, and on the coffee tables of city mayors globally." —Jennifer M. Gidley, PhD, President, World Futures Studies Federation (UNESCO Partner), psychologist, educator, futures researcher, and author of The Future: A Very Short Introduction

About the Author
Dr. Alan Marshall is a New Zealand–born scholar and award-winning teacher, with expertise and training in both ecology and the social study of technology. He is the author of dozens of academic papers as well as both nonfiction and fiction books, all of which deal with the relationship between humanity and nature in some way. He has won the Kenneth M. Roemer Innovative Course Design Award from the Utopian Studies Society and a Mark Time Silver Award for Best Science Fiction Audiodrama for writing and coproducing the radio play "This Pointless Thing Called Life," broadcast in the US on NPR. He has lived and worked in some twenty-five different cities in ten countries around the world. He now teaches in the Faculty of Social Sciences and Humanities at Mahidol University in Bangkok, Thailand, where he resides.

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Our rationale for the second edition remains the same as for the first edition, which appeared over twenty years ago. This is to offer simplified, useful and easily understood methods for dealing with the creep of components operating under conditions met in practice. When the first edition was written, we could not claim that the methods which were introduced were well-tried. They were somewhat conjectural, although firmly based, but not sufficiently well devel­ oped. Since that time, the Reference Stress Methods (RSM) introduced in the book have received much scrutiny and development. The best recognition we could have of the original methods is the fact that they are now firmly embedded in codes of practice. Hopefully, we have now gone a long way towards achieving our original objectives. There are major additions to this second edition which should help to justify our claims. These include further clarification regarding Reference Stress Methods in Chapter 4. There are also new topics which depend on RSM in varying degrees: • Creep fracture is covered in Chapter 7, where methods for assessing creep crack initiation and crack growth are fully described. This chapter starts with a review of the basic concepts of fracture mechanics and follows with useful, approximate methods, compatible with the needs of design for creep and the availability of standard data. • Creep/fatigue interactions and environmental effects appear in Chapter 8.

• Sales Rank: #2968663 in Books
• Published on: 1995-07-31
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x 1.06" w x 6.14" l, 2.08 pounds
• Binding: Hardcover
• 430 pages

Review
This is an excellent textbook on engineering aspects of creep and is highly recommended for anyone interested in the design and analysis of components operating in the creep range. - Journal of Strain Analysis

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