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Symbols of America, by Hal Morgan
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What would America be without Aunt Jemima, the Morton Salt girl, and the Michelin Man? Symbols of America celebrates these icons in a fascinating history of America's consumer heritage that no designer, illustrator or collector should be without. Black-and-white illustrations.
- Sales Rank: #3230636 in Books
- Brand: Brand: Viking Adult
- Published on: 1986-01-08
- Format: Unabridged
- Original language: English
- Number of items: 1
- Dimensions: 20.00" h x 20.00" w x 20.00" l,
- Binding: Hardcover
- 238 pages
- Used Book in Good Condition
From Library Journal
Continuing the work begun by Stanley Sacharow in Symbols of Trade (Art Direction Book Company, 1982), Morgan presents a richly illustated history of trademarks as symbols of American business since the mid-19th century. The "emphasis of the book is on symbols rather than words," and the author draws heavily upon the artwork of trademarks registered at the Patent and Trademark Commission in Washington, D.C., as well as on company histories and photographs. Morgan's work focuses both on the history of individual businesses and on the evolution of trademark design. It is divided into two parts, "Visions of America" and "Symbols of Commerce," and covers a potpourri of topics, including patriotic symbols, snack food, medicine, and trade unions. A fascinating work, recommended for students of American advertising and of popular culture, for academic and larger public libraries. Louis Vyhnanek, Washington State Univ. Lib., Pullman
Copyright 1986 Reed Business Information, Inc.
Most helpful customer reviews
6 of 7 people found the following review helpful.
Logo-mania
By Steven Bostick
"Symbols of America" is the perfect book for owners of new businesses looking for the consumate symbol for their organization. Mr. Morgan tells brief histories of organization logos, trademarks, and emblems and how they were created. In logical chapters and sections this book is a must for trivia specialist, visual readers, and those looking to create the perfect "image" for their company.
0 of 0 people found the following review helpful.
The History of the American Dream
By Chad Thiele
"Symbols of America: A Lavish Celebration of America's Best Loved Trademarks and the Products They Symbolize, Their History, Folklore, and Enduring Mystique," by Hal Morgan is filled with interesting stories about some of the brands that have become a part of all of our lives. The information provided in this book reminds us that even the largest brands in the world started out as fledgling companies founded on a hope and a dream. There's something in this book for everyone.
0 of 0 people found the following review helpful.
Four Stars
By Carol C. Lynch
Okay
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